Skip to main content
ADDC - App Design & Development Conference 2018

Logo of ADDC - App Design & Development Conference 2018 ADDC - App Design & Development Conference 2018

4th to 6th July 2018

Barcelona, Spain

Part of the ADDC series

Facebook Lite: Building for Emerging Markets

Emerging markets will account for over 90% of new mobile subscribers globally by 2020. If you're not currently building your products with these users in mind then you're missing out on a huge growth lever.

In this talk Eli will describe the characteristics of these markets, the challenges his team faced when building Facebook Lite and their biggest wins. You'll hear about common assumptions that don't hold in emerging markets and some dos and don'ts.

This session is held on in Main Room

Speaker