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ADDC - App Design & Development Conference 2018

Logo of ADDC - App Design & Development Conference 2018 ADDC - App Design & Development Conference 2018

4th to 6th July 2018

Barcelona, Spain

Part of the ADDC series
The AXA Convention Centre »

Main Room

Sessions in this room

  1. in Main Room

    So THAT'S how your phone knows where you are!

    Users increasingly demand apps that are location-aware, but working with location services can be frustrating. Accuracy can vary wildly, and users complain loudly if your app destroys their battery. Even worse, location services APIs often feel like black boxes, leaving even experienced developers scratching their heads how to debug them.

    So how does it all actually work? How can your phone, solely using the position of a few satellites, figure out where you are to within a few meters? How, dare we ask, is the location technology sitting in our pockets indebted not only to the Cold War but to the navigational needs of 18th century sailors?

    We'll explore the underlying technology behind GPS and location services, helping you better understand why things fail when they do, and how you can best design around the limitations of the technology.

  2. in Main Room

    Facebook Lite: Building for Emerging Markets

    Emerging markets will account for over 90% of new mobile subscribers globally by 2020. If you're not currently building your products with these users in mind then you're missing out on a huge growth lever.

    In this talk Eli will describe the characteristics of these markets, the challenges his team faced when building Facebook Lite and their biggest wins. You'll hear about common assumptions that don't hold in emerging markets and some dos and don'ts.

  3. in Main Room

    Design For Stigma

    How might we design products and services for populations in which stigma is inherently part of their experience? In this talk, we will explore design and research methodologies to begin answering this question. Understanding how to address this problem will enable us to create solutions for some of the largest challenges humans face today - in healthcare, finance, government, etc.

  4. in Main Room

    You Built an App! Now How to Get It Seen and Used

    Marketing is tough but crucial. It sucks when you build something awesome but no one uses it. How do you get the word out? How do you find users? This talk will go over marketing in general and what developers can do to make sure they market their apps without taking up too much of their time (or feeling too smarmy)

  5. in Main Room

    What can we learn from games on UX and user behaviour

    We push buttons to play games. In return, they push ours.

    In this talk I'll discuss five lessons learned on the relationship between games, digital products and humans.

    Through vivid examples I will provide key takeaways from the gaming world to apply in almost every digital product design.

  6. in Main Room

    "Remote Control"

    The world is smaller than ever and more often teams are never in the same room together. Naturally this has changed how we get things done. It's time to talk about what works and what doesn't when we are working remotely. How does this change what is required and expected from each and everyone of us?

  7. in Main Room

    Designer/developer collaboration: what works and what doesn’t

    What does effective designer/developer collaboration look like? Having interviewed a wide range of designers and developers about their collaboration process, Sara has uncovered many insights into what works and what doesn’t. She will also explain how and why better products get made when all those involved in building them attend research.

  8. in Main Room

    Humans vs Bots: Typos, Trolls and other challenges for NLP

    Humans vs Bots explores the technical limitations of NLP in a world of high expectations.

    A mix of faster computers, a more mature artificial intelligence field and the growing collaboration of technologists and humanists is shaping the new generation of conversational interfaces. How much magic is there really involved and where are we in the practice? How are real chatbots from real brands performing?

    In this talk Cristina Santamarina will review the 10 most important natural language challenges she faces when designing conversational interfaces. From slang and typos to rants and trolls she will provide examples and propose dialogue design techniques that can help mitigate them.

  9. in Main Room

    Augmented Reality: From design to development

    Over the last couple of years there’s been significant advancement in the technology of Augmented Reality (AR), allowing it to become the next big thing in human-computer interaction.

    Giants like Apple and Google have now created their own AR frameworks and released them to developers, providing the foundations of this technology, allowing us to easily innovate and solve problems with it..

    In this talk, we will go over the fundamentals of building an AR app, both with using Google’s ARCore and Apple’s ARKit, as well as some basic guidelines on designing accurate and realistic 3D objects, which will augment our real world.

    The session will include a demo app with ARKit and ARCore to showcase how AR translates into code, as well as using 3D design software to create models, set up the scene with lights and shadows, and even animations.

  10. in Main Room

    Building for Developers

    Many teams are designed so that engineers can take an abstract view of the customer and focus on implementation. But when the customers are other engineers, that entire dynamic is thrown on it's head.

    In this talk, Ty will walk you through the best practices of building great products for developers, from team processes to the technical delivery.

    Topics covered will include: Building customer personas and product strategies, Developer Experience research and analytics, customer empathy and support structures, API Design and usability, testing, code distribution, and creating great documentation.

  11. in Main Room

    App Design for Women, by Women

    Enough with clichés and pink stereotypes for female products. Let's demystify stereotypes and assumptions. Needs that woman didn't even have were once created by man working in brands targeting female audience. This talk will show how - and how not - branding and design should be tought for women-centric products.

  12. in Main Room

    Prototype Everything

    Prototyping is a great tool when it comes to quickly validating an idea or a new concept. It can let us try out a new UI design, an experimental way of coding or even an entire app. But prototyping can also be used in so many more situations, and can really help teams move a lot quicker without sacrificing the quality of their product. In this talk, John will share his experiences working with prototyping in many different contexts, and show how you can really prototype everything.

  13. in Main Room

    Apps can have design systems too!

    How do you maintain a consistent design for your native apps? This talk will present a solution for creating a living design system on mobile platforms. You'll walk away with the knowledge to start your own design system journey!

  14. in Main Room

    Workshop for developers: Introduction to React Native and GraphQL for App Development

    The objective of the workshop is to provide base understanding of the React Native framework and the React designs principles by building a Native App for iOS and Android platform.

    Additionally, the GraphQL query language will be presented and used during the workshop as a strategic companion for frontend development and perfect match for React design.

    By the end of the workshop you will be capable of understanding the technologies involved and proactively progress in your learning journey.

  15. in Main Room

    Workshop for designers: Wicked Problems

    Big or small, problems are all around us. Unlike ‘tame’ problems – which can be solved using traditional problem solving methods – wicked problems are a beast of its own. These problems are reactive, they are multi-threaded, and they are never-ending. Having coined the term in 1969, Horst Rittel and Melvin Webber sought out to address the crisis of public confidence in experts and planners at a time of rising affluence and inequality. After more than forty years, wicked problems are as relevant as they were then.

    In this workshop, we will delve into the history, properties, and approaches to solving a wicked problem. Through our time together, we will come to the conclusion that in order to create unprecedented outcomes, we must take into consideration our qualities, necessities, and opportunities, coupled with an appreciation of how they are interrelated. The opportunity to analyze, question, and invent is afforded to any creative individual who understands the full system in which they operate. We will discuss the concept of the adjacent possible as a model for explaining how ideas develop and innovations are envisioned. Through the model of the adjacent possible, we will learn of some of history’s most innovative advances.

    Moving past the conceptual rhythm of wicked problems, we will discuss and share real case-studies of how 3 organizations/individuals solved a wicked problem in their own domain. Through the lens of Integrative Thinking, we will discuss how to take a design thinking approach to solving hard problems. During the latter part of the lecture, we will uncover the common thread these three approaches have: all of these thinkers possess empathy and observation at their core. Design empathy unlocks the creative capacity for innovation. For us designers, tackling wicked problems as if they were design problems – even though they are outside of the traditional realm of design – leads to outcomes that are not only functional but emotionally meaningful.

    Get ready to spend some time uncovering the power of design thinking, and how you can best apply this thinking to solve some of your world’s most wicked problems.

  16. in Main Room

    Boat Party check in

  17. Main Room

    Boat Party

    Our conference party is a boat party! We sail to the sea and throw an awesome party with included BBQ dinner and unlimited selected alcoholic & soft drinks.

    Hurry up and secure a free boat party option on your ticket! Spots are limited as there is a legal limitation to how many guests can board.