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Axiata Digital: Optimizing digital experience understanding customer data

18th November 2020


As consumers get deeply entrenched into their digital lifestyles, they leave myriad digital footprint as to who they are, what they value, as well as their attitudes towards brands, products and services. It is an ocean of information that enterprises can harness in order to provide seamless experience and make interesting engagements with right target customers. Optimization of customers digital experience with effective usage of data is the new battlefield in this data-driven world.

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    Abdul Ashraff

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