Side projects have always been a big part of Elliot's career in design, publishing, and music – some successful, others not — and in latter years the line between ‘side’ and ‘full-time’ has become increasingly blurred, as has the line between client work and making products. In this talk, Elliot reflects on the pros and cons of his various projects, and the concept of productivity and creativity as a whole. He proposes that because creativity always seems to manifest itself at the ‘wrong’ time, now has actually never been a better time to follow our passions and make a living from what we love the most.