Just as mobile defined the last decade of digital products, machine learning is set to define the next. Learn to use machine-generated content, insight, and interaction as design material in your everyday work. Refit familiar design and UX process to work with the grain of the algorithm, to help the machines solve real problems without creating new ones. This lively and inspiring talk explores the technologies and practical techniques that you can use today — like right now — not only to make existing products better but to imagine surprising new services. The challenges and opportunities of machine learning are plenty; learn to handle this powerful new design material with care and respect.
The web is fundamentally boxes. Every element in the document tree is a box. A lot of frustration with CSS often arises from trying to wrangle all the content on the page into their proper locations. CSS has gradually expanded over the years, granting us an increasing degree of control over the alignment, positioning and layout of these boxes.
CSS is ultimately a holistic technology, in that, even though you can use properties in isolation, the full power of CSS shines through when used in combination. This talk will not only dive into how box alignment works, but also cover its interactions with other key parts of CSS layout, like display and writing-mode, as well as show how this module will continue to evolve, making layout even easier moving forward.
Andy first came to prominence in our industry as a designer and web standards enthusiast. He was driven by a desire to improve and professionalise the industry, which is how he came to start the UKs first user experience consultancy, Clearleft. He never set out to be a design leader, but now find himself leading a team of thirty people, almost by accident.
In a quest to understand what makes a great leader, and help his friends in newly minted leadership positions, Andy started the Leading Design conference and Slack community in 2016. Over the past couple of years, Andy has interviewed dozens of prominent leaders and listened in on hundreds of Slack conversations about the art and craft of leadership.
In this session, Andy recounts his journey into leadership, shares his successes and failures, and the important lessons he’s learned on the way. The result is a talk packed full of design leadership heuristics suitable for anybody who is a leader, wants to be a leader, or has a leader.
Variable fonts will shape the future of web typography. They can bring great variety and new opportunities at a low file size. But with many possibilities you can also choose wrong. This practical talk guides you through the first steps with variable web typography, accompanied by several use cases and examples. What are variable fonts, what can you do with them, when do they make sense, and what should you be aware of? Be good to type and be ready for the next technology shift in your browser.
Cécile is going to speak about her reasons to create her series of girls, just the way they are – with their “imperfections” and why everybody should speak more about negative emotions.
Why We Brand, Why We Buy is an entertaining sociological, scientific and anthropological overview of why humans buy and brand things.
This is what the presentation will cover:
What is the real reason we are so addicted to our technological devices? Is it something in our brain or instincts that provoke us to check our phone over 100 times a day?
Why do we like some brands and dislike others? Is there some "magic" that makes us ogle over the latest tech product or a particular pair of sneakers?
Why do we metabolise our purchases and why don't "things" make us really happy?
Why We Brand, Why We Buy takes a deep dive into the influence branding has on our everyday lives, from branding ourselves and the world around us, to the role branding plays in the products we buy and the way we live.
On July 12, 2005, Kyle posted a picture of a red paperclip on his blog and in the barter section of craigslist, and asked if anyone wanted to make a trade for something bigger or better. A few days later, he traded the paperclip for a pen shaped like a fish. He then traded the pen for a doorknob.
His yearlong adventure in bartering includes trading for a Coleman stove, a ski-doo, a moving van, a music recording contract, an afternoon spent hanging out with Alice Cooper, a movie role, and finally, a house.
“A lot of people have been asking how I’ve stirred up so much publicity around the project, and my simple answer is: ‘I have no idea’”, he told the BBC.
The stories that have come from these adventures are impressive, but MacDonalds generosity, free-spirit and willingness to look for the positive in things is what makes his story significant.
He has now set two Guinness World Records: one for Most Successful Internet Trade, the other for erecting the World’s Largest Red Paperclip.
“Everything has to start somewhere” says Kyle. “The most important trade was the first, when I traded away the red paperclip. If I hadn’t tried the idea out, I’d just be a guy with a red paperclip on his desk and the adventure would’ve never happened.”