Well built and deeply documented, a design system’s library of design assets and component code are a foundation for independent squads to get things done. However, getting a team to depend on these tools isn’t guaranteed. Which tools do they use, or even need? Who enables access to the tools, if not the team that made them? Who and what does the system itself depend on? And, what do we do when – inevitably – there emerges more than one system to choose from? This talk maps the many connections and relationships we face when applying design systems at scale. It all starts with the fundamental connection: system to product. From there, it explodes into a myriad of relationships and exposes the decisions we face when operating amid this vast landscape of a system of systems.
Nathan co-founded EightShapes in 2006 and is passionate about interaction design, information architecture, and front-end development. He specializes in design systems consulting for teams large and small, regularly writing about and speaking at events worldwide. Nathan conceived of EightShapes Unify (for UX documentation) and EightShapes Blocks (for HTML/CSS prototyping), toolkits downloaded by over 50,000 designers worldwide.
Jina is a design systems lead, advocate, and community builder. She organizes Clarity, the first Design Systems conference. She founded the San Francisco Design Systems Coalition (which now has chapters in New York and London, and more on the way). She created and moderates the Design Systems Slack and the Design Systems publication on Medium. She maintains the design and website for Sass. She organizes The Mixin (a Sass and front end meet up). She also curates Sass News.
She co-wrote the Design Systems Handbook, Fancy Form Design, and The Art & Science of CSS. She was a tech editor for Sass for Web Designers (by Dan Cederholm) and Sexy Web Design (by Elliot Jay Stocks). She has written articles for publications including A List Apart, 24 Ways, The Pastry Box, Sitepoint, net Magazine, and Treehouse. She has spoken at many conferences including Adobe MAX, An Event Apart, and Beyond Tellerand.
She currently is working at Amazon working on a design system for a new product coming soon. At Salesforce, Jina was lead designer on the Lightning Design System. Previously, she has worked at companies including Apple, GitHub, Engine Yard, Crush + Lovely, inferno, Oden, Memphis Brooks Museum of Art. Through agencies and consulting has worked on projects including W3C WAI, Mass.gov, Deloitte, and FedEx. She has been said to be one of the most cheerful goths.
Design and software are becoming more complex and larger in scale but we still follow our old ways. Instead of relying solely on our intuition, we need more systematic and abstracted methods to continue solving problems and building products.
While change can sometimes be difficult, it also presents an opportunity to push our role forward and magnify our capacity as designers and developers.
The past couple of years, Airbnb has been systemizing UI design & development, and explored of some these new methods that can be utilized when we use systems.
Karri Saarinen is a Finnish entrepreneur and technically minded designer who driving systematic thinking through design. He is currently leading the design systems work at Airbnb in San Francisco.
Prior, Karri designed and directed design at at bitcoin company Coinbase, co-founded Y Combinator backed social knowledge management company Kippt and tech education non-profit Rails Girls.
As teams adopt a Design System-oriented approach to their work, the need for historical visual documentation, file management, and a collaborative workflow becomes obvious. Abstract aims to support a modern design workflow with true version control for design files and specs. Josh will talk about how they use Abstract to design Abstract and help design teams around the world version, share, and collaborate on their Design Systems.
Josh is a vocal advocate for Design Leadership, writing and speaking about the challenges of building Design-led companies and products. In his current role as CEO of Abstract, as an Advisor to several start-ups, and an Advisor & Mentor to the Designer Fund, and previously as Principal Designer at Twitter, Josh continues to influence the centrality of Design in early and late-stage companies.
Kauri’s talk is about the impact of design on operations in high performing organisations and the teams within them. He suggests ways to map out your current design operations model, facilitate holistic cultural change and bring new tools for enhanced communications. The end goal is to improve how the teams collaborate, make strategic decisions and interact with partners.
Kauri Salonen is in his home base at the event as he comes from Helsinki. He is a systems thinker and a advocate of rational, target-centric thinking. He specializes in strategy work, culture and operations development and lean facilitation. Kauri has for example helped Finnair and Alipay to launch The World’s first in-flight mobile payment method and has rolled various other digital transformation initiatives into production, making an impact in the lives of hundreds of thousands of consumers and thousands of employees.
In 2012, IBM, the 105-year old information technology company, set out a bold vision: To flood its ranks with hundreds of designers and train its entire workforce—some 377,000 employees worldwide—to think, work, feel like designers. In this keynote – Hayley, Mike and Petri will share their insider views on the IBM design transformation, organizational obstacles, and the evolving philosophy of their design language system.
Hayley is a Design Lead for IBM’s Design Language. Based in Austin, she speaks to organizations like SXSW, Grace Hopper, Monotype, InVision, IDSA, and Adaptive Path on design. Her work is showcased on IBM’s “26 Innovations by 26 Innovative Women” and she is a certified IBM Design Thinking Leader. When she’s not focused on the language, Hayley works with IBM’s Executive Women’s Council to create awareness of unconscious bias and its impact on business. Working at one of the largest tech companies in the world to solve problems at scale, Hayley cares about how big business can add more diverse design seats in leadership, break down organizational silos, and encourage everyone to care deeply about the details of good design.
Mike is the designer behind IBM’s new corporate typeface, IBM Plex. As the Executive Creative Director at IBM, Mike has more than 23 years of experience in creative direction, strategic thinking and graphic design for brand experience, identity, packaging and interactive media. Before coming to IBM, he’s worked at design studios working with great brands like Nike to develop their Niketown Honolulu Store; at Apple years ago designing packaging for OS X, G5 and the iSight Camera; at Wolff Olins leading the design of the Microsoft Office brand and Belkin logo to mostly recently the Museum of Modern Art (MoMA), where he led the design for the Matisse Cut-Outs exhibition.
Petri is Idean’s Principal Designer and member of Design Leadership Team. His mission is to help Idean’s designers around the world reach new heights in quality and creativity. As an enthusiastic member of any creative team, Petri thrives under pressure. A world class creative thinker with a burning desire to keep pushing boundaries, he is in constant pursuit of delivering solutions that exceed client expectations. Petri partnered early on with IBM to help craft and deliver their design language.
As a large, multinational company, Nordea is currently undergoing a digital transformation. A brand renewal exercise was done roughly 2 years ago and we will unveil our observations on how a complimentary design language is essential to ensure a coherent and consistent customer experience across Nordea’s different product segments and offerings. Nordea’s new digital design language site will be more than just a background story and design system. With all the different design disciplines included in the creation of the digital design language, we will use it as a way of leveraging design thinking within the company, to initiate and continue communication across the natural forming silos and to show how design truly compliments agile ways of working.
Born and raised in Los Angeles, California, Adele has called Helsinki her home for the past 14 years. She has worked as a designer from start to finish on 2 open source mobile operating systems (Maemo 5 and MeeGo) and Rovio Toons.tv a video distribution service which has clocked in more than 6.5 billion views, worldwide. Adele considers herself a rational skeptic. Her hobbies and interests include being an amateur mycologist (learning about fungi and growing them), learning about agricultural science and food sustainability, pretentious eating, aquascaping, keeping up with geopolitical situations and blockchain technology.
Smartly.io is building software helping most demanding online advertisers improve their performance. To stay on top of the competitive, rapidly changing space, the key focus for Smartly.io has always been product development speed. As the team of the dev-driven company nearly tripled in the last two years, over a dozen of Smartly.io App UI changes go live every day. Roman is going to tell about Smartly.io’s experience building a sustainable design system helping company to prototype and take design decisions faster, improve collaboration between designers and developers, empower everyone to contribute to better design, and ultimately create better experience for the customers.
Roman is a Product Designer born and raised in Siberia, Russia. Over the last 6 years he designed software for museums in Moscow, worked with universities and edTech startups in San Francisco, mentored design in Tehran and founded an educational program on Product Design in St. Petersburg — with design for education being his main focus. In early 2017 he joined Smartly.io, now building design process in one of the fastest growing tech companies in Finland.
Design Systems for digital products have been hot for a while now and we are beginning to understand their long-term lifecycle. Understanding the character and capabilities are essential when consideringin corporating a Design System in your community of practice. Awareness of the pitfalls and the need for one set the ground for an ecosystem of scaling and coherent design. No matter how well build your Design system is the question remains, how can I keep my Design System alive?
A hybrid that is equally comfortable talking about design as well as it’s digital implementation. He’s worked on all things digital for a decade in roles ranging from a Web Developer to a Start-up CTO and UX Designer to a DesignOps Coach. Recently he’s focused on elevating design organizations for an emergent market fit and experimenting with new ways of interaction through machine learning. On his free time he never hesitates to cherish every moment he can play the electric guitar.
In 2014 Elisa – Finland’s biggest telecom operator, went through a brand renewal. Most of the web services needed redesign to match the new look and feel in just two months. For an enterprise size company with multiple products and services this was a major challenge that raised a need for new tools and ways of working. In this talk Mikko and Rami will go through learnings from 2014 to this day and open up Elisa’s Design System work.
Rami is a full stack designer and works as Lead UX Developer at Nordcloud’s design studio – Intergalactico. In his role he helps companies to bridge the gap between business, designers, and developers by building and utilising design systems.
Mikko has been designing digital products and services for the last 15 years, for a wide range of different industries. Currently, he is Lead Service Designer at Elisa and is responsible for building company-wide design system.