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Material 2018

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16th November 2018

Reykjavik, Iceland

Part of the Material series

Björn Steinar

Profile photo of Björn Steinar

Product designer striving towards societal change

Björn is an Icelandic designer who takes a closer look at all the waste we produce on a daily basis. From food waste to plastic, he explores ways we can do better. His most recent project, Catch of the day, is fighting food waste one vodka bottle at a time.

Food waste is a severe problem on a global scale with no solution in sight due to fluctuations in production and demand. Fermentation and distillation of leftover fruits prolong the “best before” date to infinity; since alcohol over 23% can never go bad. Each batch is carefully crafted using discarded fruits, picked up from local importers, farmers or dumpsters.

Björn will get us thinking about all the physical waste we are producing as part of the Web and what we can do about it!