Whilst you’re shaping the problem space and understanding and defining which user needs to focus on, you should ideally be doing discovery research. Perhaps you are a slave to your process, constrained by your clients or literally stuck in your lab? Get out of your rut and come along to Emma Boulton's half day workshop and change your mindset.
What to expect
Have you ever had to do discovery research with no budget and no user researchers? Or is your discovery process limited to stakeholder interviews and competitor research? Then this workshop is for you. The secrets of Emma's hands-on, collaborative approach to discovery research could be yours after only half a day in her class. Come away armed with her templates, techniques and tips for doing discovery well.
This half-day workshop involves a balance of presentation, conversation and small group exercises. You will learn:
- How the Research Funnel can help
- Why you should write a research brief
- How to make sense of what you already know
- Research methods to plug the gaps
- How to bring it altogether
- How to translate your insights into an action plan
Who's it for?
Digital or product design folks who would benefit from doing better discovery research. Designers, product managers and user researchers.
What to bring?
Please bring a notebook and pen/pencil for note taking. This workshop is paper based so you will not require your laptop or tablet unless that is your preferred way of note taking. Handouts and electronic versions of all templates Emma shares will be provided at the end.
Tea and coffee are served during registration and morning break. Breakfast rolls are available during registration, with pastries during the morning break.