What product strategy makes the likes of Apple stand out from the competition? Join us in depth and practical analysis of product strategies that create winning products of tomorrow. We will discuss the science and art behind great products and use an industry example to uncover the product strategy secrets that great companies like Apple deploy.
1.Experiential product strategy – an Apple case study
2.Product Strategy framework for winning products
3.Consumer psychology for product market fit and growth hacking across the product diffusion curve
ABOUT THE SPEAKER
Subhayu Ghosh a serial entrepreneur turned product leader with over 21 years of experience in developing AI based niche products in the field of supply chain, e-commerce, ERP, sales/marketing, and risk management. He has worked across the globe with F100 companies like Amazon and Emirates Airlines to generate a revenue of more than $98 million through strategic product leadership. His products have won several awards including the prestigious UN award for product excellence, STAT TIMES International Award for Excellence, and the DHL award for reliability and excellence. He has been an advisor to governments guiding them in developing state of the art national infrastructure to promote product leadership. He studied Product Management and Product Strategy from Stanford University and Kellogg School of Management Northwestern University. He is also pursuing his M.Sc in Innovation and Entrepreneurship from HEC Paris. He has successfully mentored hundreds of product managers around the world and has been teaching product leadership for the last 14 years both in India and abroad. Fun fact he is a hobby pilot.