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Training on Strategic Communication for Managers and Executives

1st to 5th March 2021

Online

Introduction

This training course for communication practitioners to hone their skills and learn new strategies for using communications more effectively, as they network with other local and international Communicators. Participants not only become stronger strategic communicators, they also learn to build the capacity of their organizations to use communications to reach their social change goals.

Participants work with top experts from the field while studying a host of communications building blocks from planning and tactics to evaluation and fundraising. Participants also develop skills they can immediately apply in the workplace, such as social media skills, presentation delivery, media interviews and storytelling. It is an opportunity for the practitioners to network; explore new media and exchange ideas on what is working. To enrich the program, facilitators and practitioners have an international mix. Special topics will be covered to enrich participants work. For example,

Emerging media; power of social media for campaigns
Fundraising
Power of story-telling
Advocacy approaches

Course Objectives

At the end of this course the participants will be able to:

Participants learn how to lead and manage Communication Units or departments;
Stay at the strategic position within the organization by aligning communication to the overall organizational goals and objectives;
Plan, Execute and Evaluate a Comprehensive Communications Strategy
Pick the choice and plan for Policy Advocacy or Behaviour Change. Strategies may include: Community Mobilization; Fundraising; Media advocacy; Behaviour Change Communication; (BCC) and Information Education and Communication (IEC) campaigns; strengthen internal communication;

Incorporate Results Based Management to the Communication strategy;
Refine their Organizational Branding
Get internal “buy –in” among board and strengthen internal communications among staff, volunteers and other key stakeholders and ensure key messages are consistently echoed throughout the organization;
Develop Crisis Management Plan to deal;
Make informed choices about communications resources;
Harness Social Media, Internet marketing, digital technologies drive awareness, build communities and connect with volunteers, supporters and advocates

Duration

5 days

Who Should Attend

Communication and PR Executives and Managers (and others responsible for strategic communication) from: Government, Non Profit Organizations (NGOs), Civil Society Organizations (CSO), Training Institutions, Research Institutions, Faith Based Organizations, Private and donor organizations, among other organizations.

Course Content Click on the link to view course content https://upskilldevelopment.com/training-on-strategic-communication-for-managers-and-executives

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Tickets

Get your tickets from:
upskilldevelopment.com

Get to know the organizer

  • Avatar of Upskill Development Institute

    Upskill Development Institute (@upskill-development-institute)

    lives in Nairobi Kenya read more on upskilldevelopment.com

    We are provider of training, research and consultancy services to international organizations. We assist our clients to improve their skills and confident by offering the best possible solutions to enable them fulfil their objectives for a sustainable result. We strive to improve the quality and accessibility of the training by creating an environment that ensures successful learning from start to finish.

    Choosing an institution that supports your needs and understands your goals can be a challenge. We aim to eliminate this overwhelming process by providing you with high-quality solutions and courses that fully encompass the shifting tides of the different fields.