Interviewing Users: Uncovering Compelling Insights
Interviewing users is undeniably one of the most valuable and commonly used user research tools. Yet sometimes we forget that it’s a skill we need to learn, because * it’s based on skills we think we have (talking or even listening) * it’s not taught or reflected on.
People tend to ‘wing it’ rather than develop their skills. Without good interviewing skills, insights may be inaccurate or reveal nothing new, suggesting the wrong design or business responses, or they may miss the crucial nuance that points to innovative breakthrough opportunities.
This talk will cover: * How to frame the research problem so it has the most impact * The importance of rapport-building and listening * Different types of questions (and why you need to have a range of question types)
This session is held on in Design Track